Prediction of fixations
The prediction of fixations gives you an impression of which points a typical user would fixate on your webpage. It also shows a possible path along which a user may explore your page. The point of entry is marked by a circle, later fixations are crosses.
Probabilities for fixating a certain point alone are not sufficient for predicting where users will really look, and in which order they will scan your page.
Motor properties of the eyes and general image examination strategies also play a role here.
For example, humans make relatively short saccades much more often than long ones, and on webpages, they prefer horizontal scanpathes to diagonal ones.
These and other findings of our eyetracking studies are incorporated into the attention analysis, in order to achieve realistic predicitons of fixations.
