Statistical measures
Performance
Performance is especially important for pages with a clear and simple message that should be grasped quickly, like landing pages. The value of this measure tells you, how much the attention on your page will be focused on a certain area. A high performance value means that there are a few areas that will attract all of the user's attention during the first few seconds, low values mean that attention is spread more evenly over the page.
Absolute Coverage
Absoulte Coverage enables you to see in an glance how much of your page will be perceived within the first few seconds. A high value indicates that a large part of your page will be fixated at some point during the user's orientation phase, while low values suggest that your users' attention will be focused on a few areas.
Intro
Intro tells you if your page has a clear point of entry, which is very likely to be fixated first. A high Intro value signifies that most users will start there exploration of your page in the same area. The prediction of fixations can tell you which area that is. A low value in this measure indicates that it is uncertain which one of the predicted fixations will actually be the first.
